Always on, not scheduled.
Zigg.ai runs an autonomous AI character available every opening hour - no live presenter, no diary, no satellite link.
Proto Alternative
Looking at Proto? Here's how Zigg.ai compares.
Proto is known for "beaming" a real, live person into a physical unit for high-impact moments. Zigg.ai takes a different path: an autonomous, always-on character your audience can talk to any time - no scheduling, no live operator.
What Proto does
Live telepresence for scheduled moments.
Proto Hologram is widely recognised for live telepresence - streaming a real person into a cabinet so they can appear "in the room" for keynotes, celebrity appearances and premium PR moments. The emphasis is on presence and spectacle for a scheduled, time-boxed event.
A fair comparison of two approaches - not a criticism of Proto.
The differences
Where Zigg.ai is different.
A two-way conversation.
Visitors ask questions and get grounded, real-time answers - not a one-to-many broadcast.
Recurring value, not a one-off.
A leased unit earns its place every day and swaps character in seconds, rather than anchoring a single event.
All-in annual lease.
From £48,000/year covering hardware, software and support - versus high up-front hardware plus annual software typical of telepresence cabinets.
Side by side
Two different jobs.
Pricing for competitors changes; figures here are indicative from public/market sources and should be re-verified.
| Zigg.ai | Proto | |
|---|---|---|
| Core model | Autonomous AI character (Anam/CARA) | Live telepresence of a real person |
| Availability | Always-on, every opening hour | Scheduled, live appearances |
| Interaction | Two-way conversation with each visitor | Broadcast / Q&A with a live operator |
| Best for | Ongoing engagement & education | High-profile live moments |
| Commercials | All-in annual lease (from £48k/yr) | TODO · verify |
When to choose Proto
Where Proto may be the better fit.
Keynote / celebrity moments.
A one-off keynote or celebrity appearance where a real, live person needs to "be there."
Live human presence.
Moments where live human presence is the whole point.
When to choose Zigg.ai
Where Zigg.ai tends to win.
Daily, unattended engagement.
Across opening hours, with no live operator required.
Two-way conversation.
At the visitor's pace, in their language.
Predictable, all-in costs.
And the ability to change character for every season or campaign.
Daily, not just on the night